Creating and organising content

What can you put on your website? What do people expect to find there?

Making sure that your website contains relevant and up-to-date  content can be critical to its success.

Many users have expectations about the content they will find when they go to a business or organisation’s website. This section describes what these expectations often are and how you can try to meet them.

We will cover multimedia content like images, animations, video and audio that can effectively catch and hold the attention of visitors to your website.

With the importance of content in mind, we will also help you to consider how to structure your website in a way that helps visitors find the content they want easily.

This section will cover:

• Website structure
• Standard website content
• Writing for your website
• Using hyperlinks effectively
• Working with multimedia