Google Ads provides options for text-based search ads, graphic display ads, YouTube video ads or in-app mobile ads, providing various ways to reach potential customers with.

Here we being to explore the various options.

Search ads appear next to Google search results when people look for products and services that you offer. And you only pay when people click to visit your website or call your business.

1 Building your first search ad can take just a few minutes.

Start by writing an ad that tells people what you offer.

2 Locate your customers with keywords.
Next, choose the keywords that potential customers might search for on Google to find your business.

3 Set your search ads budget.
Set a daily budget, and your ad is ready to go live.

Google Ads display ads appear on over two million websites and in over 650,000 apps, so your ad can show up wherever your audience is.

There's more than one way to display.

Text - Like an ad on Google Search, display ads can include a headline, two lines of text and a URL.

Gmail - Show custom ads in Gmail so that people can save, forward and expand your ad in their inbox.

Banner - With images or rich media, these ads let you include customised layouts, interactive elements, animations and more.

App - Create a campaign targeting specific mobile app categories, or track the performance of the in-app ads that you’re already running.

Video ads are shown only to the people that you want and you only pay when they watch. In other words, you won’t waste money advertising to people who aren't interested in your business.